Why a Jackalope? In New Jersey, the Jersey Devil is a popular symbol. While we love our New Jersey mythical mascot, we wanted a different, mysterious image not tied to just one area. Jackalopes are of course a myth- but it does not diminish its history. The story of the horned furry critter originates out west. While these little creatures are not intimidating in size, they are in personality. The legend goes, if you ever came upon such a fantastical beast, the only way to appease it is with an offering of alcohol. It just seemed fitting to make this lushy cryptid our logo- we think they'd love a bold cider as one-of-a-kind as they are!